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Lidl has announced the next steps in its plans for global domination... and it involves London.
The German-founded discount supermarket is set to open its first store within London's zone 1. The new branch is set to appear on Tottenham Court Road, near Warren Street station, in summer 2020.
This won't be like the pared down Ikea that opened on Tottenham Court Road in 2018; it's a fully-fledged Lidl, with 1,300m² of shopping space, and all the items you'd expect to find in any other Lidl (Newgate tomato soup, cheap pastries, dinghies).
But the chain isn't stopping there. It's opening an impressive further 39 stores in the London area. Of course this isn't all going to happen at once. The openings — in locations such as Alperton, East Acton and Hackbridge — will occur between now and 2024.
Lidl says its London expansion will lead to the creation of over 1,500 jobs. (It's a London Living Wage employer.) It's also building a new head office in Tolworth, south west London, and a new distribution centre in Belvedere.
