India's Top Ayurvedic Beauty Brand Has Come To Covent Garden

By Sponsor Last edited 12 months ago

Last Updated 23 June 2023

India's Top Ayurvedic Beauty Brand Has Come To Covent Garden

This is a sponsored article on behalf of Forest Essentials.

Skincare aficionados, this one's for you. Luxurious Indian beauty brand Forest Essentials has opened its first international standalone store — right here in London!

Head to James Street in Covent Garden (just outside the tube station, off Long Acre), and you'll find a treasure trove of beautifully-crafted products for the face, body and hair, all rooted in the ancient tenets of Ayurveda.

Every product contains natural ingredients, including those sourced from the trees and herbs that grow in the Himalayan forests, such as jasmine, ashwagandha and arjuna tree bark.

As a result, many of them sound good enough to eat — like the facial cleanser made using raw honey, lemon and rose water, or the coconut water, turmeric and basil leaf infused SPF. With such dreamy descriptions, it's no surprise that Forest Essentials is one of India's best-loved brands in the field of Ayurvedic beauty.

And the best bit? It's all cruelty-free!

But an excellent range of products isn't the only reason to visit Forest Essentials — the store itself is a treat for the senses. On arrival, you'll be greeted by a fragrant burst of essential oils and fresh flowers, and offered teas infused with ginger and jaggery (hey, shopping is thirsty work!)

As you browse the store's apothecary-esque cabinets, a soul-soothing soundtrack of chants and mantras will play. You'll also have the chance to learn more about Ayurveda — a holistic form of alternative medicine that's over 6,000 years old — and the Forest Essentials brand, through beautiful displays.

Got a loved one who could do with some pampering? Forest Essentials has got gift-shopping all wrapped up. Once you've chosen the perfect products for your recipients, they'll be beautifully packaged, with essential oils and fresh flowers included.

In a rush? Go for one of the carefully-curated gift boxes instead. Though, fair warning, you'll be sorely tempted to keep one of these yourself — so maybe double up!

You'll find Forest Essentials at 28 James Street, Covent Garden (just look out for the forest green façade with the oil globule-inspired lamps). It's open 10am-8pm, Monday to Saturday and 11am-6.30pm on Sundays.

Can't wait for an IRL visit? You can also shop online, with free UK delivery available for orders of £30 or more!

Forest Essentials, 28 James Street, Covent Garden, London WC2E 8PA.