List three things you could do with right now, and chances are that two of them are beer and bog roll. Fortunately, that's exactly what one Hackney shop is delivering to people's doors.
Paper Dress Vintage in Hackney is a vintage clothes shop and yoga retreat by day, and a cool bar and venue by night — but right now, of course, it's not able to do either.
Now, Paper Dress Vintage has launched an ingenious crowdfunding campaign, in which you can help the boutique shop and venue stay afloat, by purchasing various packages, including a £15 ticket to their relaunch weekend (date TBC, obviously), and unlimited streamed yoga classes for a month (£50).
And for £30, Paper Dress Vintage will send you a 12-pack of beer from Hackney Brewery — and throw in a toilet roll for good measure. Now that's what we call incentive.
Check out the Paper Dress Vintage Crowdfunder.