Gorgeous Free Flower Festival Belgravia In Bloom Returns This Year

Laura Reynolds
By Laura Reynolds Last edited 26 months ago

Last Updated 06 May 2022

Gorgeous Free Flower Festival Belgravia In Bloom Returns This Year
A red phone box inside a purple gazebo, with a curtain of purple and pink flowers draped in front of it
A past Belgravia in Bloom installation. Photo: Belgravia Ldn

Flower festival Belgravia in Bloom returns to London in May — and this year it's celebrating the Queen's Platinum Jubilee.

The blossomy event takes place most years to celebrate the Chelsea Flower Show, just a few minutes' walk away. Unlike the Chelsea Flower Show, you won't need deep pockets to enjoy the petalled installations dotted around the Belgravia area — they're entirely free to visit.

Shops, restaurants, cafes and other businesses join in with Belgravia in Bloom, erecting floral arches and sculptures outside their premises, most of them crafted by local florists Neill Strain and Moyses Stevens.

View this post on Instagram

A post shared by Belgravia (@belgravia_ldn)

'Beautifully British' is the theme of this year's festival, chosen to mark the Queen's Platinum Jubilee, taking place just a few days later. We don't yet know what all of this year's floral artworks will look like, but you can expect:

  • A Beefeater bear on Motcomb Street
  • A teapot in Eccleston Yards
  • A floral maypole on Kinnerton Street.

Installations are usually spread across a wide area including Eaton Square Gardens, Belgrave Square Gardens, West Halkin Street, Ebury Street and Elizabeth Street. We've not always found the official maps to be 100% reliable or accurate in the past, so be prepared to do a bit of hunting — and a lot of walking! From past experience, eternally pretty Peggy Porschen Parlour will go all out for the festival.

Belgravia in Bloom takes place 23-29 May 2022. It's free to visit.