All hail the Icéclair.
Just landed at Melba, home of ornate pastries and ornate-pastry chef Ludwig Hely, this union of ice cream and éclair sounds like pure, sticky genius.
Coming in at £4.95, it's available from July — as in, right this second.
There are hurdles standing between you and your Icéclair, though, and not just the inevitable queues.
Get your decision-making muscles ready, because this is a bespoke, DIY-pastry sort of deal:
1. Choose one of five ice cream flavours to fill the traditional choux pastry with. You cannot choose all five. That's not a thing.
2. Choose between raspberry, chocolate and caramel sauce.
3. Dark, white or milk chocolate glaze? Milk, obviously, but in theory there's a choice to be made here.
4. And toppings. Caramelised hazelnuts for the purists. Popping candy for the kid-dults. Candy floss for the Instagram-brigade. And a lot of things involving chocolate for everybody who knows more chocolate makes things better.
Melba at the Savoy, Strand, WC2R 0EU