Though a magical time for many kids, Christmas is not so wonderful for those living in poverty.
Since 2013, couple Jenna and Basil Fansa, from the Local Buyers Club, have run the annual Winter Toy Appeal from their home in Stoke Newington. It ensures that around 5,000 of the poorest children in north and east London have a new toy to open on Christmas Day. It's a joint effort, with local councils handing out the donated gifts to some extremely grateful children.
To date, the Winter Toy Appeal has provided more than 37,000 new toys for children in poverty.
On its 12th anniversary, the Winter Toy Appeal is putting out an urgent plea for donations, before 16 December 2025, when it wraps up for the year.
Says Jenna Fansa: "While so many children are excitedly writing their letters to Santa, thousands in north and east London are experiencing high levels of deprivation and unlikely to receive a gift. I'd urge everyone who can to help spread a little kindness this winter.
"This year, we're working closely with Hackney and Haringey Councils to distribute the toys to children in most need. 64% of children in Hackney and 52% of children in Haringey live in income-deprived homes. The reality of that is parents going hungry so their children can eat and families living in cold, cramped conditions. This appeal is a way to come together as a community and ensure the festive magic extends to every child.
"We urgently need more donations if we're to reach every child referred to us."
Want to make a child's Christmas? You can buy a gift online via an independent toy shop (including for local north and east London establishments) or via Amazon and they'll be passed on to agencies to distribute. There's also a Go Fund Me page.
Supporters are urged to spend around £15 on a gift, but however you decide to help out, your generosity will be passed on in toy form, putting a smile on the face of a child this Christmas.
Find out more on the Winter Toy Appeal website.
