A Santa's workshop made from 700,000 Lego bricks has been unveiled in Covent Garden.
Visitors can join the elves on the toy production line in the workshop. Those who want their Santa looking a little more lively can download the Blippar app and scan the Lego posters. Santa's sleigh will come to life on your smartphone, along with instructions on how to build a Lego Christmas decoration and a chance to win a Lego set.
It follows on from the opening of the world's biggest Lego store in Leicester Square in mid-November.
Fans of Lego can also get their fill at John Lewis on Oxford Street, where the store's Christmas ads have been recreated in the little plastic bricks (until mid-December 2016).
The Covent Garden display was designed and built by Duncan Titmarsh (above), the UK's only Lego certified professional.
The Lego Santa's Workshop is on display in Covent Garden Piazza until 29 December 2016.