A field of 30,000 glowing white roses takes up residence in Mayfair again this winter.
Grosvenor Square is home to the Ever After Garden, an illuminated installation designed as a garden of remembrance. It's a charity event, raising money for The Royal Marsden Cancer Charity via donations and dedications — and offering people somewhere to pause and reflect on absent friends and family as the festive season begins.
Anyone can dedicate a rose in memory of a loved one, for a suggested minimum donation of £10 per rose.
The first Ever After Garden was installed in winter 2019 (created in memory of production designer and art director Michael Howells by his friends, fashion creatives Anya Hindmarch, CBE and Camilla Morton), and it returned again in 2021, 2022, and 2023. So far the ethereal garden has raised £870,000 for charity.
The Ever After Garden is free to visit, but do consider making a donation to The Royal Marsden Cancer Charity if you can.
The Ever After Garden is at Grosvenor Square in Mayfair, Thursday 14 November-Wednesday 18 December 2024. Illuminated daily 3pm-9pm. Visitors are encouraged to share images on Instagram, tagging @royalmarsden and @everaftergarden and using hashtag #EverAfterGarden.
