Just when we thought the cronut craze couldn't get any more ridiculous, someone has come up with this. The world's most expensive cronut goes on sale in Shoreditch this weekend, yours for just £1, 500.
The doughnut-croissant hybrid has been made by Dum Dum Donutterie in collaboration with JUST EAT, as part of the Just Eat Food Fest happening in Shoreditch from 22 - 24 July.
Named the Luxury Zebra Cro due to its striped layers, the cronut is made with Iranian saffron-infused butter croissant dough, Cristal Rose Champagne Caviar, gold leaf decoration, Normandy butter, powdered Nutella and the world’s most expensive Amedei Porcelana chocolate.
The stunt is not the first of its kind, with other 'most expensive' food items including a £85 sandwich which went on sale at Selfridge's.
Creator of the Luxury Zebra Cro Paul Hurley said, “after months of testing flavour combinations with some of the world’s rarest and specially sourced ingredients, I’ve created the most luxurious Cro I’ve tasted!”
The cronut is available for a limited time only on Just-Eat.co.uk and will be available to buy on request at the Just Eat Food Fest from 22 - 24 July. The question remains, though, is anyone dumb enough to buy it?