Regent Street closes to traffic for the next three Sundays as the Summer Streets festival takes place once again.
As pedestrians spill onto the normally vehicle-filled thoroughfare, they'll be joined by musicians, 14,000 runners and an inflatable hockey pitch.
Allow us to explain: for each of the remaining three weeks of Summer Streets, entertainment under different themes will come to Regent Street.
On 10 July, health and lifestyle takes centre stage, tying in with the British 10k London Run, which sees all those runners setting off from Regent Street. Those looking for a less challenging day can watch local hockey clubs playing on an inflatable hockey pitch manned by the England Hockey team, or take part in table tennis competitions. Fitness demonstrations will take place, and kids can join in with family-friendly sports day games.
On 17 July, the street will be lined with (fake) grass for a garden party, complete with live music from a traditional bandstand and a barbecue courtesy of Gordon Ramsay’s Heddon Street Kitchen. Children can make nature-inspired masks at craft workshops and take part in interactive games at a tea party table.
Fashion (and ice cream) is the order of the day at the final Summer Streets Sunday on 24 July. Magnum will open a pop-up ice cream dipping bar where people can create their own ice creams using all manner of ice cream and topping combinations. The ice cream brand also hosts a catwalk, where brave members of the public can strut their stuff.
Summer Streets takes place on Regent Street on 10, 17 and 24 July, and is free to attend.
See also: 12 secrets of Regent Street.