Keep It London is the clarion call from Historic England's campaign to make Londoners notice, celebrate and speak up for their local heritage. Too right.
The central point of the campaign is the I am London photography exhibition. Portraits of Londoners, some well-known, others less so, are on display in a window space at Central Saint Martins College in Granary Square, King's Cross.
The exhibition consists of 59 portraits. Why not a nice, round 60? The exhibition is looking for a 60th sitter to complete the set — and it could be you.
A Londoner will be chosen to have their photograph taken in front of a landmark or place that means something to them. If you fancy being featured, you can apply to be that Londoner here.
I am London is on at Central Saint Martins, UAL Window Galleries just off Granary Square, King's Cross until 4 September. The images are free to view.