Police in three boroughs are trialling different ways of raising awareness about thieves on mopeds and bicycles stealing mobile phones out of people's hands.
Snatch thefts from unwary Londoners bimbling along the road, checking Google Maps, WhatsApp, etc, have been a problem for several years. This is how it often goes down:
Police in Camden, Islington and the City of London are testing three different ways to get the message out: be aware of your surroundings and keep your phone safe. Camden has a cutesy message, with leaflets, tube ads and videos featuring this cartoon cat:
Islington is going with street graffiti:
And the City, being the City, is going with a more traditional awareness campaign:
At the end of the trial period, the police will look at results and see which, if any, campaign had the most effect.