Ever heard of the Streisand effect? It's where an attempt at censorship puts a piece of information in front of a wider audience than it would otherwise have had.
And so we bring you the defaced billboard for East End Women: The Real Story, a new museum opening on Friday at St George's in the East. It's a backlash to the Jack the Ripper Museum, which originally claimed it would be a museum of women's history. (We spoke to the man behind it last year; we weren't impressed.)
A billboard advertising the new, crowdfunded, pop-up museum went up on Monday — this is what the group posted to Facebook:
And of course it has now been defaced — the map, petition url and word "don't" in "don't go to the Jack the Ripper Museum" have been painted out, as seen above.
The women's museum will cover the stories of women who have helped shape the East End, including Sylvia Pankhurst and the Suffragette movement, and the Bow Matchwomen who went on strike in 1888.
The museum is open Monday-Thursday 9.30am-8.30pm, Friday 9.30am-5pm, Saturday 10am-5pm and Sunday 12.30pm-5pm, until 9 July.