For one night only, shoppers in the famous Soho street can get 20% off in over 100 stores in the area as part of the Carnaby Style Night.
There are several events going on too. Put on your selfie face and step into a photo booth inside a Land Rover, get your denim customised at Diesel, take part in wine tasting at El Ganso, or dance the evening away to live music.
Once you've shopped till you've dropped, head to the local restaurants and bars — many of these are offering 20% off too, so it'd be rude not too. The Dirty Bones pop-up bar will giving away complimentary cocktails.
See the full list of participating brands and plan your night here.