Steak restaurant Flat Iron is having the mother of all soft launches for its new Covent Garden site from 30 November-2 December when the steak won't just be reduced, it will be completely free. The offer is limited to one Flat Iron steak with one side dish per person, to walk-in customers only, which means you'll have to get there early (doors open at 6pm) in order to avoid the trauma of No Free Steak.
This will be the third site for Flat Iron (other sites are Denmark Street and Beak Street) which will seat 180, and have an on-site butchery. The idea behind Flat Iron, in the words of founder Charlier Carroll, is to serve "delicious, high-quality steak does not need to be eye-wateringly expensive." Their beef recently won an award, too, with one of their own herd awarded a Gold Medal by judges at the World Steak Challenge in October 2015.
This herd will supply the butchery with an extended range of cuts butchered on the premises, by new ‘Butcher in Residence’ Jordan Ling, previously of The Ginger Pig, Barbecoa and Fortnum and Mason. He plans to also lead demonstrations and classes.
Free steaks available 30 Nov-2 Dec from 6pm. One free Flat Iron steak per person with one side dish. Walk-in only.
Flat Iron, 17-18 Henrietta Street, WC2E 8QH