Easter is the perfect time to crucify your arteries. This year that will be even easier thanks to puntastic new pop-up #FryHard, where every single item on sale will be deep fried.
#FryHard has been devised by new foodie outfit Messhead, a collaboration between London Mess and Miss Cakehead. It will run over the long Easter weekend from 2 - 5 April in Shoreditch’s Boxpark, serving more than 100 different deep-fried foods.
Items on the menu will include Cheesestrings, buttered crumpets, cheese-filled hot cross buns, BabyBel, Crème Eggs, Wagon Wheels and Tunnock’s caramel — all deep-fried.
The pièce de résistance is what the duo are billing a Fully Fried Easter — a whole fried lamb joint, roast potatoes, rosemary, carrots and sprouts. It serves six and will need to be booked in advance.
In terms of the look of the space, anyone who’s been to previous events by Miss Cakehead will be prepared for some rather crude and harrowing cakey decoration. Those who haven’t, look here. With Die Hard as inspiration, this time round we’re told to expect tied-up Easter bunnies and blood-splattered Easter eggs.
We’re also told to expect lots of special offers and shenanigans to mark Good Fry-Day (see what they did there) on 3 April, and that two warm-up sessions will take place at Columbia Road Market this Sunday (March 22) and next (March 29).
The pair have made a shout-out for further suggestions of what to deep-fry via their Facebook page, with resulting ideas including doner kebabs, croissants, gummy bears and Jaffa Cakes. We particularly like the idea of a deep-fried salt beef bagel, given its East End location. Can you think of anything better?