We're the first to admit it: these (predominantly American) days and weeks dedicated to the most specific of foodstuffs can get pretty ridiculous (Baked Alaska Day anyone?). Chocolate Week, however, is something we can definitely sink our teeth into.
Chocolate Week runs from 13-19 October, and whilst we're sure there'll be plenty going on in London to mark the auspicious occasion, we're particularly drawn to The Chocolate Show, taking place at Olympia from 17-19 October.
Salon du Chocolat (as the Chocolate Show is also known) brings together chocolate brands from around the UK and across the globe, giving those who are coco-loco a chance to address all their dark (and milk) vices under one roof.
But the pinnacle of the week — and the bit we're most intrigued about — is the chocolate fashion show, for which chocolatiers and fashion designers have collaborated to create outfits made from, and inspired by, chocolate.
To get an idea of what to expect, this promo video — featuring shoes, daggers and even wings made from chocolate — is worth a watch.
Like chocolate? (Silly question if you've got this far) How many of London's best chocolate shops have you been to?