The Other Art Fair asks a very sensible question: if London is such a hub of creativity and home to an audience eager to discover ‘the next big thing’, why is it so difficult for talented artists to gain recognition?
One reason, they say, is that while commercial galleries play a pivotal role in representing artistic talent, they can only support so many artists at one time. That leaves a swathe of talented artists under-represented and unsigned.
The Other Art Fair is a chance for these contemporary artists to show off their work direct to an art-hungry public.
It’s a unique platform, entirely free of the stuffiness that some may associate with art exhibitions. The Other Art Fair not only allows the artists to display their work, but to do so on their own terms. All artists keep 100% of the profits gained through exhibiting at The Other Art Fair and it continues to support them throughout the year by offering free seminars, workshops, the opportunity to sell online and connecting individuals with art companies and associations.
It’s a great opportunity for the artists, but it’s also a chance for the public to snap up some exciting new work. As a visitor you have the opportunity to talk to and buy from over 100 emerging artists and because they are unrepresented, you’re unlikely to find their work elsewhere. Catch them before they make it big and their prices sky-rocket.
Visitors not looking to buy still have much to enjoy at the fair: highlight features (past examples include taxidermy classes, live tattooing and 3D printing), live performance art, free curated walks, music sessions and, of course, a well-stocked bar.
Londonist readers also get a massive 50% off tickets to The Other Art Fair, just use the code LONDONIST at checkout.
The Other Art Fair is at Old Truman Brewery, Brick Lane, E1 6QL from Thursday 16 to Sunday 19 October. Tickets cost £6 and can be booked online.
Londonist is proud media partner to The Other Art Fair 2014.