Believed by many to be London's best chocolate maker, Academy of Chocolate award winning chocolatier, Paul A Young, certainly has developed a high profile for himself and his two shops since opening his Camden Passage location back in 06. We've delighted in his (and not so high profile business partner James Cronin's) chocolates in the past and can't fault the accolades much. And with tomorrow's opening of the new flagship Paul A Young Fine Chocolates in the heart of Soho, we can only imagine Paul's profile will continue to grow, and the raves will keep mounting up.
Gorgeous sea salted caramels, love/hate Marmite truffles, a new seasonal range of truffles including tomato, basil and olive oil, orange and tarragon, wild strawberry, balsamic and black pepper aaaaaaand lots more chocolaty innovations await Central London shoppers. But don't worry, it's not all about the weird and wonderful. You can still get a killer classic brownie or simple bar of chocolate. And rest assured, everything in shop is to be hand made with the vast majority created in the shop's downstairs kitchen, with Paul and crew eschewing preservatives and additives in preference of fresh herbs and spices, organic pure distilled essential oils and fresh fruits.
Paul A Young Fine Chocolates Flagship Chocolaterie is located at 143 Wardour Street, W1F 8WA. Visit www.paulayoung.co.uk for more information.