Find participating stores where you can get your free scoop at www.benjerry.co.uk/freeconeday2011. Annoyingly, you can’t search by postcode, and the random ordering of locations splits London all over the place. There’s a good splattering across the city from Woodford to Wimbledon, though, and the cinemas of Leicester Square are a centre point.
The free scoops are available 6-9pm in the selected stores citywide, and 3-9pm at Leicester Square.
There’s also the chance to have the Ben & Jerry’s ice cream wagon pop by your office to dole out some scoops to you and your colleagues. Simply make your case for why you deserve the cool crew’s visit via the Ben & Jerry’s Facebook page. If you’re successful, be sure to let us know how it goes.