Top professional strongmen from around the world compete at ExCel Arena tomorrow to qualify for the World's Strongest Man competition in the Giant's Live British Strongman Grand Prix 2011.
If budgie lover Geoff Capes was a childhood hero of yours, you'll want to take a look at these guys doing the farmer's walk (carrying two really heavy weights around), car deadlift (the brilliantly named Derek Poundstone demonstrates) and Atlas stones (hefting a bloody great stone ball on your shoulder).
This muscle bound event is part of the wider Fitness Expo embracing bodybuilding, weightlifting, arm wrestling and grappling plus in the ring excitement with MMA and a surprising side order of skateboarding and BMX.
The Expo's on all weekend at ExCel Arena with the Strongman competition on Sunday. Tickets: day pass £25, weekend £40.