This is a sponsored post for Yell
The classic Yellow Pages ad featuring the folorn fly fisherman JR Hartley has been updated for the 21st century. Former trance DJ Day V Lately trudges his local record stores seeking a copy of his one hit wonder, Pulse and Thunder, to no avail. Arriving home dejected, his tech savvy daughter lets him borrow the Yell app on her smartphone and bingo, a cup of tea later, it is located.
The TV ad stars Haggle Vinyl in Islington and a bunch of other independent record shops. Kudos if you can name them.
If the ad has given you a nostalgic urge to go and flip through the vinyl racks in your old favourite record shop then you could be onto a winner. If you happen across a copy of Day V Lately's Pulse and Thunder while you're there, some awesome prizes could be yours. Take a photo of yourself holding the record sleeve and you could be in with a chance to win £10,000 worth of prizes, including a 55" Sony 3D TV, a surround sound system, decks, mixing lessons and more.
Ten copies of Pulse and Thunder are stashed in record shops across the UK. Download the Yell app or visit facebook.com/yell to find them and find out how to enter.
And if Day V Lately's Pulse and Thunder gives you early 90s trance chills you can buy it on iTunes.
Watch the updated advertisement:
