Competition: Win Free Daily Breakfast At MOMA

By Sponsor Last edited 88 months ago
Competition: Win Free Daily Breakfast At MOMA

MOMA is offering five lucky Londonist readers the chance to win a daily supply of MOMA breakfast for free! And if you don’t doesn’t mean you miss out. MOMA is declaring a ‘Croissant Amnesty’ and encouraging Londoners to swap their fat filled croissant for a free MOMA breakfast at any of the breakfast booths in the London stations – Look out for the “Killer Croissant” bins.

"MOMA is low-in fat, high in fibre and promises to keep your belly full until lunch. The secret behind this filling breakfast is the best quality wholegrain JUMBO oats. MOMA’s Oatie Breakfast is crammed full of oats, low-fat probiotic Dorset yogurt and real fruit – a genuinely healthy and delicious way to start the day!"

Follow MOMA on twitter: @MOMA or visit for more information.

For your chance to win free breakfast for a month from MOMA, send an email to with the subject line “Londonist MOMA Breakfast Competition”.

Terms and Conditions:
This offer is valid for the month of February 2011. There is no cash alternative.
The winner will be entitled to one MOMA breakfast per person, per week day.
Breakfast can be redeemed daily from any of the London station stands or a week’s supply delivered to the winners home address.
No more than 20 samples will be given to cover the month of February.
MOMA is a product that must be kept refrigerated.

Last Updated 24 January 2011


"Did you know that just one croissant provides you with more than your entire recommended daily allowance (RDA) of saturated fat?!" Really? Do you check these things, or just parrot some PR's press release? Looking at a few references suggests a medium croissant has 6-7 grams of saturated fat, compared to an RDA of 20-30 grams (e.g. http://www.thecaloriecounter.c.... They may not be the healthiest things in the world, but I suspect you've just been fed a line.

diamond geezer

I know the Advertising Standards Authority don't start regulating online marketing until March, but I don't think any claim to be "Britain's best breakfast" can possibly be justified.

The ASA would probably also have something to say about the prize being "Every Morning for a Month" in the headline, and "a month’s supply" in the text, but only "one per weekday/"no more than 20 samples" in the smallprint.

Lindsey Berthoud

Thank you for your comments. We've corrected the post and are looking into the terms and conditions with the sponsor.