James May, The New Face Of Pride

That's London Pride, of course (what were you thinking?). The tousle-haired ruminator and loquacious television personality is to front a new advertising campaign for the popular cask ale this autumn. May is a noted bon vivant, and in the series Oz And James Drink To Britain, he toured the country trying to find the nation's top tipple; the fact that he lives a coaster's throw from the Fuller's brewery in Chiswick can't have hurt either. Spurious rumours that May will be the centrepiece of a cross-promotional event with the other London Pride, that will see him dressed in leather chaps and a feather boa gyrating round a phallic-shaped beer bottle during next year's parade, are probably just the deranged fantasies of a Top Gear fanboy.