What do you do when you're a popular London gallery but you have to close for a year for a much-needed major refurbishment? If you're Brett Rogers, director of the Photographers' Gallery, you move your institution into the pubs and bars of Soho.
This morning the gallery revealed that, during the construction work, a reduced series of off-site projects will be held, curated by artists including French Mottershead, Anders Petersen and Fiona Tan, and taking place in and around the bars of Soho, including Barrio Central on Poland Street.
The Print Sales division will remain available by appointment, whilst the Bookshop will move online. The gallery will also organise community projects; the first, Mr. Bullfrog, a walking tour around Soho, begins this week.
For the gallery, it means keeping their name active during what is expected to be a 14-month refit of the existing premises on Ramilles Street; also, the hope is that it will attract a new audience unfamiliar with or unaware of the gallery's existence.
The Photographers' Gallery is open until 19th September. It is expected to reopen in autumn 2011.