A reported 85,000 cyclists converged on central London yesterday for the fourth annual Mayor of London's Sky Ride.
This being a bike-related event in London, it attracts not just hefty corporate branding (the event was renamed from last year's "Skyride", presumably to give the sponsor even more attention) but a slop of celebrity intrigue too. Hence while the likes of Chris Hoy are obviously welcome, it's less encouraging to to have somebody like Kelly Brook involved. However, all becomes clear when we learn from Adam Bienkov that she has been named "ambassador for cycling". She showed up to the launch suitably attired in tight jeans and vertiginous heels, mugging for the cameras with the Mayor.
Still, most of the crowd won't have been bothered, and will simply have taken the chance to enjoy a traffic-free ride through the city without having to get involved in the murky politics of Critical Mass.
Many thanks to the photographers for adding their pics to the Londonist Flickrpool.