TDK Updates Its Piccadilly Circus Sign

The advertising boards at Piccadilly Circus don't change too often, but Japanese firm TDK is finally embracing the 21st century by updating their sign with full-colour moving images. To be honest we're amazed that TDK — a company that made a fortune in cassette tapes, and once sponsored Crystal Palace — is still in business, but they must be doing well enough if they're sexing up their sign with LED wizardry. The new ad, which will be switched on tomorrow, features inspiring slogans from various sagacious personalities on the subject of creativity, a curious topic for a company that still makes its moolah from producing blank CDs. See pictures from our tour behind the signs.