According to the newspaper, there has been a 17% rise in people leading such lifestyles this year compared to in 2009; however, it doesn't say what the original figure was, making it hard to verify whether this truly is a new phenomenon. It gets worse: the reporter cites such common people as Jarvis Cocker (whose son lives in France) and Giles Deacon (a fashion designer) as proof.
The penny finally drops when they bring in a gushing quote from Eurostar, a company that (last time we checked) specialises in transporting people between the two capital cities. They even launched a cultural exchange scheme earlier in the year, featuring none other than Mr. Cocker.
Shouldn't this kind of guff be labelled 'advertorial'?
