On April 20, investors and entrepreneurs alike will have the opportunity to learn more about Europe's startup scene at TechCrunch Europe's annual GeeknRolla conference, which will be held at Park Plaza Westminster Bridge.
While last year's event featured a series of talks that mainly focused on funding and survival for tech companies during hard economic times, this year looks to actively launch startups-15 startups will launch at the event in front of a panel of judges. Other attendees will have the opportunity to hear presentations on how best to break into European markets as well as how to handle PR, hiring, recruiting, and customer development.
Sadly, the event is now sold out. However, technophiles who are not able to attend may retain some shred of hope that London's startup scene is not 'dead', as others have previously claimed. One argument that is often used to explain why London's tech scene has done alright but never fully taken off is that costs are too high and funding is incredibly hard to find. Perhaps GeeknRolla's growth, in addition to the recent introduction of coworking spaces such as The Cube and TechHub, could signify a move in the right direction.