Photography courtesy of Blaqua
Londonist tagged along to the Blaqua opening extravaganza last Thursday in Soho, where a sea of loud (but in a tailored, contemporary and stylish sort of way) shirts paraded about Newburgh, Carnaby a few other select Soho streets, announcing the news that males indeed are allowed to don shirts with colourful patterns and funky designs. As the march wound its way round to the new Blaqua retail space, Londonist was most impressed with their range of men's shirts, suits and accouterments and were glad to see a bit of flash and fun being thoughtfully applied to manly menswear. Blaqua has had a retail space in Forest Hill for sometime but the new shop in Soho marks a move to the forefront of the London fashion scene. Located at 9 Newburgh Street, the shop has been open about a month with last week's official launch confirming that this fresh take on how a guy ought to dress is ready to take London by storm. Visit www.blaqua.net for more information.