Detractors will call it evidence of the company's pricey products, but Apple's Regent Street flagship is the most profitable retail store of its size in the capital, say analysts. Its £60 million yearly takings mean two grand is squeezed out of shoppers' pockets for every square foot; Harrods can only claim £751. Globally, Apple has posted revenues of £1.85 billion for the first six months of 2009, a modest growth of 2.5 percent, but one that goes against dire predictions that recession-scarred consumers would turn away from the company's premium machines in favour of cheaper models. Despite the company's cultish, secretive nature, and increasingly draconian busines practices, the Apple Store is a success because, unlike competitors, it offers a pleasant environment: browsers are welcome to come in, leisurely check their email or Facebook on the many machines sitting about, take in a free lecture or training course in the upstairs cinema, and most importantly, speak to an expert who knows his or her stuff instead of a spotty kid wearing Brut Aquatonic down at PC World.
Last Updated 28 August 2009