Every brand and his fisherman friend are teaming up to look cool and sponsor music events at the moment. We're half expecting an Asda Shoppers Choice set of concerts featuring an Emma Bunton comeback to pop up any day soon, but for now we've got news of an old favourite, Levi's, returning to the world of music.
Billed as the Levi's Ones To Watch '5 Night Revue', we're promised a 'dizzingly talented mix' of what is essentially some of the best up and coming indie bands breaking through this year. Taking over Brick Lane's Vibe Bar, the real highlight is Friendly Fires taking over Saturday night. Also on the bill are the hypnotic Passion Pit on Wednesday, very ace Londoners Chew Lips supporting Hockey on Thursday, while our new favourite band of the week Wolf Gang is supporting on Friday night.
You can find the full line up and buy tickets here.