Right now there's a quivering angel on our right-hand shoulder whispering, "for the grace of God don't do it, it's exactly what they want you to do, frail human". On our left is a small red devil screaming, "PUBLICISE THE BAND YOU MEDIA WHORE, YOU KNOW YOU LOVE IT!".
Haven't got the slightest idea what we're banging on about? Then watch the stunningly named Hamfatter perform on Dragon's Den, and receive an investment of £75,000 from entrepreneur Peter Jones in exchange for 30% of their earnings. Much of the money was supposedly earmarked for PR, but we suspect they might be getting rather a lot of free publicity right now anyway.
So if, like Peter Jones, you were impressed by Hamfatter and want to hurl fistfuls of cash at
their smug faces the Cambridge-based indie-popsters, head down to Camden's Proud Galleries next Thursday where they'll be performing their first London gig since the show. Doors are at 7pm and tickets cost £6 from here.