Brent Ponders Name Change

Dean Nicholas
By Dean Nicholas Last edited 116 months ago
Brent Ponders Name Change
Wembley Stadium

Existential crises seems to be a common theme for various London spots at the moment. With Tower Hamlets calling for Shoreditch station to be renamed Banglatown, Brent Council has decided to get in on the act: they're considering rebranding themselves as Wembley Council.

With the council set to relocate to new offices next to the much praised stadium by 2012, Brent are contemplating a name change that reflects what they consider the area's most significant attraction (though we'd quibble that Oriental City should also get a look in).

Locals, however, aren't so enthused by the plan, arguing that it would cost millions of pounds to change all the local signage and buildings. Furthermore, it would be a blatant thumb-bite at those many borough-dwellers who live out of sight of Norman Foster's gleaming arch.

Londonist has no horse in this race, though we're broadly in favour of keeping the name Brent, particularly if the ancient, long-lost river that gives the borough its name is uncovered from its concrete entombment, a plan that has been recently mooted.

Wembley Stadium picture from .kol tregaskes' Flickrstream

Last Updated 30 June 2008

Dave Knapik

I support retaining the name Brent if for no other reason than my flatmate from my last year at uni was named Brent. Would you name a child Wembley? No, that's just silly. Arguably, though, I'd name a child Camden, although it does sound a rather nouveau riche now that I mention it...


Brent certainly has more limerick potential than Wembley, but I think Wembley Council does seem a more meaningful epithet than calling the area after a lost river that I suspect most residents won't have heard of. That said, there's something romantic about the idea of a hidden waterway. Oh, I don't know. I'm confused. Leave me alone.


Oi! Talk about "Brent Crude"!