Today sees the launch of the new brand for the London 2012 Olympic and Paralympic Games.
Two 'sneak preview' videos have just been uploaded and are now online. The 'brand video' one isn't really a brand video at all - but at a time when the recent media focus has been about escalating costs, it's a strong reminder of the inspiration behind the bid. The 'brand animation' video looks more at the logo/emblem which is apparently "dynamic, modern and flexible".
The logo is, well, a bit odd - our initial thought was "What the hell is THAT?" But we like it - '2012' written in a faintly old-fashioned zig-zaggy electro font in a 2x2 grid. The slogan was revealed as "everyone's 2012". It's all officially later today at an event in Camden, which Londonist is attending and will report back on in detail later.
We're amused that someone's Outlook Calendar at the International Olympic Committee HQ must have malfunctioned - today also sees the evaluation reports published for candidate cities wishing to host the 2014 Winter Olympics. Olympic-news-clash-tastic!
Image taken from LoopZilla's Flikr stream