London 2, Point 0

By londonist_nealr Last edited 135 months ago
London 2, Point 0

Wired reports that London is on its way – once again? – to becoming a new media giant.

Or rather, a "new media" giant.

"London 2.0" they're calling it. We don't know who "they" are, but that's what they're calling it. Probably some group called "Special Action Committee To Get People To Start Using The Expression 'London 2.0'" (SACGPSUEL).

And with the Future of Web Apps conference going on this week (FOWA) at the Kensington Conference Centre, there's no time like the present to practice saying "London 2.0" and pretending you know what the future of the Internet is.

Actually, Londonist is already using the much hipper "L20", because "London 2.0" may be out of date by April. So start practicing saying "L20" this weekend and have it in your pocket in case you need it.

In other technology news:

A friend recently moved into a new London flat. It took him, literally, two months to get his Internet service hooked up - and that was with the phone help of highly trained tech-support staff based in Sophia.

You see, it wasn't really the phone company's fault…well, it was kind of…they tried to fix a faulty line…but these things take time…and then, well, they made a mistake and then…but also the ISP sent a faulty modem too, so…but they didn't really want to replace it too quickly…because...a report had to be…and well…it's hard to explain…they really tried…and…

Anyway, that's off the subject.

We're sure London 2.0 is going to be great!

Last Updated 21 February 2007

Simon Willison

Some friends have been running an evening event called London 2.0 for the last year or so. It's a pub meetup for Web developers - people who are messing around with Django, Rails and so on. The name was very much meant as a joke and a piss-take of Web 2.0. Then people in suits started showing up wanting to talk about Web 2.0 and throw around VC money!

Neal Romanek


Thanks very much for you comment!

"Then people in suits started showing up wanting to talk about Web 2.0 and throw around VC money!"

And that's exactly what it sounded like. Thanks for the confirmation. Also I found the article's quote from's Mark Stiksel, particularly smug and a little insulting:

"There are still lots of 'renegade media nodes' and professional trendies walking the streets of Shoreditch, but a more realistic attitude has gotten hold of the true movers and shakers," said Stiksel.

I think he means me. And Londonist too! I'm sorry to take it so personally, but...this means WAR!