Is It A Bird? Is It A Plane?

By Rob Last edited 150 months ago
Is It A Bird? Is It A Plane?

No, it's the Standard Lite!

Londonist was very jealous to read today that the retarded little brother of the Evening Standard (see how bitter and twisted we are?) is to transform into the Daily Planet this Thursday.

The entire print run of the 'newspaper' will come wrapped in a spoof cover featuring Supes himself, and there'll be an extra 1,500 copies handed out at the premiere of Superman Returns, where "one person waving a copy will be given a pair of tickets to the premiere."

Wow, massive respect goes to the marketing genius at Associated Newspapers for coming up with that one, although there is something kind of ironic about 1,500 people waving a newspaper published by an organisation with recognised ties to fascism outside the premiere of a film saluting the one of popular culture's most potent symbols of democracy...

...or maybe we're just a bit jealous that we can't be the Daily Planet.

Last Updated 11 July 2006