London Restaurant Cashes In As Pokestop, Launches Pokemon Go Menu

Helen Graves
By Helen Graves Last edited 17 months ago
London Restaurant Cashes In As Pokestop, Launches Pokemon Go Menu

It was only a matter of time before restaurants worked out that one of the world's biggest gaming phenomenon could make them some extra cash.

Maxwell's Bar and Grill in Covent Garden has reported a 26% increase in revenue since they started trading as a Pokestop.

A Wild Rattata appears on a freak shake at Maxwell's restaurant.

Having made it the sole responsibility of an employee to place lures around the restaurant, customers are flocking in the hope of catching a Pikachu or Snorlax.

The restaurant has reported spending up to £100 per day on in-game purchases in order to set lures, which attract Pokemon to the site, bringing customers with them.

The restaurant is also set to host a 'Pokemon Go Lure Party' with 240 customers apparently confirmed to attend.

Maxwell's claim to be the 'home of the freak shake'

In addition, they've launched a special Pokemon menu, including Pokemon freak shakes, cocktails, and doughnuts.

Maxwell's claims it was the first restaurant in London to start serving freak shakes, although we found them at Molly Bakes back in February.

These are Pokemon Go freak shakes. Apparently.

Is it only a matter of time before other restaurants see the Pokemon potential and start cashing in?

We're not sure it would wash with the bank manager as a business model...

Still confused about Pokemon? Check out our guide to everything you need to know about Pokemon Go in London.

Maxwell's, 22 Henrietta Street, WC2E 8ND

Last Updated 20 July 2016