London Overtakes New York as Fashion Capital of the World

London has overtaken New York as the fashion capital of the world for 2011.

A survey by Global Language Monitor, which tracks the frequency of words and phrases across print, electronic and social media has officially awarded London the top spot, which New York had claimed the previous year.

The huge surge in media interest has been fuelled by the Duchess of Cambridge’s stylish wedding and subsequent transformation into a “fashion icon”, and the suicide of British designer, Alexander McQueen.

London and New York are followed by Paris, Milan, LA, and Hong Kong.

Can London hold on to the top spot, post Kate-mania? Well, fashion’s certainly about to have its moment come September. As well as London Fashion Week, fashionistas in the capital can look forward to Vogue Fashion’s Night Out, Carnaby Catwalk, High Street Fashion Week, the London College of Fashion’s much-anticipated College Shop and of course, the arrival of the new Westfield at Stratford. We’re pretty confident Londoners will still be talking about fashion for another month at least…

Photo from last year’s LFW by Stuart Cox

  • Dean Nicholas

    This “survey” doesn’t make any sense. Why would the frequency of a phrase determine ranking? That bloody wedding wasn’t entirely a fashion success (all those ridiculous hats and fanciers), and the death of one of Britain’s most important designers can hardly be counted as a positive sign.

    Great publicity for Global Language Monitor, mind. Their PR department just earned their 2011 bonus with this guff.

  • Zoe Craig

    I don’t know, I think there’s something quite fitting about measuring something as ephemeral as “fashion” through “media mentions”. Would the the notion of fashion exist if there weren’t inches of magazine and newspaper columns about it? Guess you’re right about the publicity element, tho.

  • http://twitter.com/eyetie Franco Milazzo

    I blame Princess Beatrice. And Paris must be “thanking” John Galliano for helping them into third.