We spotted thinking woman's crumpet Rupert Penry-Jones on BBC Breakfast this morning wondering where the next generation of audiences are going to come from. Numbers are healthy at the moment, but all too often you're in your seat, you look around and it's like being surrounded by your parents' friends. They hope the freebies will spark a passion for theatregoing in young people and keep them coming back.
The scheme starts on 16 February. Keep an eye on the website for more information and how to book tickets. A ton of London theatres are involved so there's no excuse for not going...
The Albany, Deptford
Arcola, Hackney
artsdepot, North Finchley
Blue Elephant, Camberwell
Bush Theatre, Shepherds Bush
Churchill, Bromley
Gate Theatre, Notting Hill
Half Moon, Limehouse
Lyric, Hammersmith
Millfield Arts Centre, Edmonton
Orange Tree Theatre, Richmond
Pleasance, Islington
Polka Theatre, Wimbledon
Rose Theatre, Kingston
TARA, Earlsfield
Tricycle, Kilburn