
For first time riders who are a bit nervous, the first 150 of you to sign up will have your bravery rewarded with free lessons to get you feeling confident on the roads. Everyone who signs up will automatically be entered to win a £150 voucher to Evans Cycles, and companies that log their weekly progress will be entered to win a further £100 in vouchers.
Londonist especially likes this plan because while there’s an element of competition, there’s still no need to race. Plus it encourages companies to support their employees that ride. And hey, you can call it a team building exercise; it sure beats those weekend retreats.
Image courtesy of macus_jb1073 via the Londonist Flickrpool.



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