It's surely every cheese lover's dream — a conveyor belt of... well, cheese.
That's exactly what's coming to London later this year, when Pick & Cheese arrives at the yet-to-open Seven Dials Market.
A 40-metre long conveyer belt forms the centrepiece of the bar, which can accommodate up to 38 avid cheese-munchers in one sitting. Just like at a sushi establishment of this kind, plates will be colour-coded for price — so all you need to do is pluck whatever takes your fancy, and get stuck in.
Up to 25 different types of cheese — from UK-based farms and producers — will whizz round at any one time.
Cheeses will be paired with exotic condiments (coolea with hazelnut brittle; fresh ricotta with sherry cherries) and accompanied by a range of natural and organic wines.
There'll be charcuterie from Tottenham’s Black Hand Food, and — get this — ice cream pioneers Happy Endings will dish up brie and blue cheese flavoured ice cream for dessert. Rude not to.
Pick & Cheese will form part of Seven Dials Market, in September 2019.