This is a sponsored article on behalf of Dylon.
Got wardrobe fatigue? London Fashion Week is the perfect time to fix that — but this doesn't mean chucking out your existing clobber and going on a shopping spree. There's a more sustainable way to do fashion, and you're invited to discover it at a unique Covent Garden pop up.
From 20 to 23 February, Dylon — an official partner of London Fashion Week 2025 — is running the Rethink New Laundrette. Here, you'll have the opportunity to revive, rework and reimagine a treasured item from your wardrobe that has seen better days, to make it feel brand new again.
Join experts from the world of sustainable fashion for a series of masterclasses, in which you'll pick up the necessary skills to breathe new life into your wardrobe staples.
Each hour-long masterclass is hosted by sewing studio/fabric shop The New London Craft House, with special guest appearances from the likes of:
- Fashion psychologist Shakaila Forbes-Bell
- Author and podcaster Andrea Cheong
- Sustainable stylist and Director of Fashion at Dylon Detergent, Victoria Lee
- Embroidery expert Emillie Ferris
Master essential sewing, fixing and darning techniques. Transform an old item of clothing into a sustainable wash bag. Or add personal flair to your wardrobe with embroidery.
Each masterclass ticket costs just £7.50 (not bad considering you'll pick up skills to last a lifetime) with all proceeds donated to the British Fashion Council Foundation.
Entry to the pop up itself is free, so if you can't commit to a masterclass, just drop by the Rethink New Laundrette any time with your favourite item of clothing to discover easy ways to personalise your existing wardrobe and get acquainted with the Dylon's Triple Renew formula — which not only gently cleans but also promises to revitalise colours and renew fibres so your clothing looks brand new in just 10 washes. Plus, there's the chance to win special prizes!
You'll find Dylon's Rethink New Laundrette at 28 Henrietta Street in Covent Garden, 20-23 February. The pop up's open 9am-7.30pm daily but masterclass slots are limited — book now to secure yours and get ready to revitalise your wardrobe, the sustainable way.
