One in four men have never checked themselves for testicular cancer — so how to encourage them to do it?
Enter Westminster Bridge and its clover-shaped trefoils, which as many of us know by now, at around 1pm when weather conditions allow, cast sunny schlongs onto the pavement. 497 of them to be exact.
Some astute, er, member of The OddBalls Foundation cottoned onto this being a perfect advert for Testicular Cancer Awareness Month. And so if you find yourself on the bridge today (17 April) you'll see signs pointing to the phallic phenomenons, reading "This is a sign to check your balls". There's a QR code to scan for more details.
Testicular Cancer is the most common type of cancer to affect men between the ages of 15-49. Around 2,300 men are diagnosed with it each year in the UK — that's six every day. Find out more about checking yourself here.
As for whether those naughty reverse shadows are an architectural cock-up, or a bit of ballsy Victorian planning — perhaps we'll never know.
