This is a sponsored article on behalf of nhow London.
Looking to up your Instagram game? Don't miss the chance to snap this rainbow-hued reptilian installation, which scurries into the capital next week for four days of photo ops, and the chance to win some truly excellent prizes...
On Thursday 29 August, the colossal, 8m-tall chameleon makes its debut. It's set to indulge in a bit of sightseeing — visiting iconic London landmarks like Trafalgar Square, St. Paul’s and Tower Bridge — before climbing up the chimney of Old Truman Brewery for an immersive light show in Shoreditch.
Why, you ask? To pave the way for the arrival of the East End's coolest new hotel, which launches a mere stone's throw away this Autumn. Welcome to nhow London.
This quirky new offering is the fifth property in the nhow portfolio, joining hotels in Milan, Berlin, Rotterdam and Marseille. But — in case the neon pink mural of the Queen, English bulldog lamps and Union Jack rug weren't enough of a clue — this one will have a distinctly British flavour.
Effortlessly adapting to different environments while retaining its unique sense of character is nhow's bread and butter, hence the chameleon motif. At nhow London, you can expect bold colours, fresh tea-making facilities in every room, and cheeky reinterpretations of royal iconography aplenty — like a massive portrait of King Henry VIII watching over you while you freshen up...
If you fancy snuggling up in those fluffy, crown-embossed towels yourself, you'll be pleased to know that the hotel couldn't be better located for London culture vultures — not only is it within easy reach of the East End's coolest hotspots, the delights of central London are just a short tube ride away. Perfect for your next mini-break.
What's more, if you'd like to snag a free stay at one of nhow's hotels across Europe, make sure you keep tabs on nhow London's Instagram account, which will host a competition to coincide with the arrival of the chameleon installation. So head on down to the Old Truman Brewery, 29 August-1 September and you might earn yourself more than just a deluge of extra Instagram likes.
Find nhow London at 22 Macclesfield Road, just off City Road in Shoreditch. Book now for Autumn stays.