Japanese Town Mascots Invade Trafalgar Square

Rachel Holdsworth
By Rachel Holdsworth Last edited 39 months ago
Japanese Town Mascots Invade Trafalgar Square
Kumamon in his home town of Kumamoto. Photo by Tom Royal, used with permission.
Kumamon in his home town of Kumamoto. Photo by Tom Royal, used with permission.
Ieyasu Kun, mascot of Hamamatsu City.
Ieyasu Kun, mascot of Hamamatsu City.
A gathering (a squish?) of mascots.
A gathering (a squish?) of mascots.
Sanomaru, mascot of Sano city.
Sanomaru, mascot of Sano city.
Tagatan, mascot of Tagawa.
Tagatan, mascot of Tagawa.
Fukuppy will not be appearing.
Fukuppy will not be appearing.

Trafalgar Square gets overrun with giant plushies this Saturday, as the Japan Matsuri festival welcomes one of those double-take aspects of Japanese culture — town mascots.

These bizarro creatures are so much more than our football mascots. Whole regions go nuts for them; the number one favourite, Kumamon, is plastered all over his home town of Kumamoto in Kyushu (including, we swear, across about 10 stories of a building in the middle of the city). And after just one watch of the video below we cannot get his damn song out of our heads. He will, of course, be making an appearance, alongside the winner of this year's 'Yurukyara' championship, Sanomaru. He wears a ramen bowl on his head and carries a sword made of potato chips. Sadly, there's no room on the bill for Fukuppy, created last year by Fukushima Industries. Catch the, more suitably translatable, mascots at 12.35pm and 4.55pm.

There's plenty of other stuff to keep the most committed and casual Japanophiles happy — food, martial arts, Taiko drumming, music, dance and dogs — but we all know it's the mascots we really want to see.

The Japan Matsuri festival takes place on Saturday 27 September between 11am and 9pm in Trafalgar Square. Entry is free.

Last Updated 24 September 2014

HoosierSands

Do you reckon this one will be there?
http://www.tokyoweekender.com/...

Elizabeth Love

I'm pretty sure I was trying to think something before I randomly clicked and watched this............I have no clue what it was though...