Londoners' Faces To Be Projected Onto National Theatre

By Sponsor Last edited 102 months ago
Londoners' Faces To Be Projected Onto National Theatre


Fancy seeing your face splashed across the National Theatre? The 'You Are The Big Picture' campaign from global insurance firm Aviva will project images of participants onto some of the world's iconic buildings, all while raising money for Save the Children.

The campaign allows Londoners to either use their Facebook picture through, or to upload a picture of themselves at Starting from Monday October 18, Aviva will be projecting pictures of tens of thousands of randomly chosen people every night from sunset to midnight onto London’s National Theatre, as well as landmark buildings in Paris, Singapore, Warsaw, Mumbai and Delhi.

People whose pictures are selected will be e-mailed in advance with the date and time of their moment of fame so that they can either see their picture on the building in person, or to watch it live on the campaign’s YouTube channel.

Aviva will also give £1 to Save the Children for every photo donated.

Better still, on Monday 18 October, the Aviva Big Picture Pop Up Studio will be in Theatre Square, outside the National Theatre on the South Bank. One hundred people will have a once-in-a-lifetime opportunity to be photographed by Shaw who has worked with Penelope Cruz, Liv Tyler, Vogue, Elle and more. You will receive a copy of your image and then see it projected onto the National Theatre that same week

You might never see your name up in lights at the National Theatre, but now you can see your face.

This post is brought to you by our advertising partner Aviva.

Last Updated 15 October 2010