Early Verdict On The London Weekly: "A Shocker"

Dean Nicholas
By Dean Nicholas Last edited 155 months ago
Early Verdict On The London Weekly: "A Shocker"

newsreader.jpg It exists! New freesheet The London Weekly has been spotted in the wild by eagle-eyed commuters this morning. And the early verdict is not promising...

@jennferesque has a photo of the masthead, complete with poor spelling, acres of empty white space, and curious formatting decisions. Wanna read an interview with Phil "Tufnel"? Then dive right in.

Gordon MacMillan, on the Brand Republic blog, gives a more damning verdict: "worse than you could imagine", "low quality and badly designed", and a "real turn-off for advertisers". Ouch. He's also got some images from the inside page, showing some of the worst graphic design this side of the Smash Hits 1992 Annual.

Have you managed to get a copy of what will surely become a rare collectors' item? Drop us a comment or send us a pic. In the meantime we're going to scour the streets for one.

Last Updated 05 February 2010