Punchbowl Recordings Signs Punch Bowl House Band

Guy Ritchie's launching his own record label named after his boozer and his first signing? The pub house band. So that's Punchbowl Recordings, signing the Punch Bowl Band, which appears on the soundtrack of Ritchie's latest flick which features a bridge sized advertisement for the Punch Bowl about halfway through. Does this shameless self promotion explain the inclusion of quite so many punches in the film?