Fashion In The Frozen Meat Section

Under the same logic that once prompted Del Boy Trotter to emblazon his Robin Reliant with the legend "New York - Paris - Peckham", the world's dedicated followers of fashion might have to add a new destination on their itineraries. According to TV squawker and magazine regular Alexa Chung, the Tesco store on Bethnal Green road is filled with fashion-forward trendsetters. If we're to believe the pint-sized presenter, the cream of east London's cutting edge are apparently debuting new concepts in the cold cut aisle down E2 way. Colour us sceptical, but we won't believe this one until we see the photos.(Image / Chutney Bannister)